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The Strategic AI Mastery Experience

AI for Creative Leaders

From Uncertain to Unstoppable: Build a production-ready AI pipeline for your creative practice and lead with confidence.

Text, image, video, sound, ethics, workflow design —

a complete, 13-week journey across the modern creative stack.

Live + Self-paced | 26 January, 2026 | 13 weeks

multiple instructors • cross-disciplinary pipeline • 1 final project

3 € • Installment plan available

Spots are limited.

More About This Course

AI for Creative Leaders is a 13-week program that teaches creative professionals how to understand, direct, and deploy AI with confidence.

You'll build a production-ready pipeline across text, image, video, sound, ethics, and workflow design: the full creative stack.

This course goes beyond tools. You'll learn the frameworks and strategic perspective needed to lead teams, guide clients, and make informed decisions in an AI-driven world. Through hands-on projects and expert mentorship, you'll gain a clear understanding of what AI can do and how to apply it meaningfully to your work.

Whether you're shaping campaigns, directing teams, or future-proofing your studio, this program gives you the clarity and capability to integrate AI into your creative practice —

confidently, responsibly, and with vision.

What You'll Learn

Inside the studio, you will create:

Access to the software ecosystem we use throughout the course
How to understand AI capabilities, limitations, and emerging trends
Completion of a finished, portfolio-ready project tailored to your field
How to apply advanced AI workflows to real use cases in your industry
Techniques using ComfyUI, AnythingLLM, and other open-source tools
Frameworks for ethics, creative process, and responsible AI leadership
A complete, production-ready AI pipeline for text, image, video, and sound
How to communicate AI concepts clearly to teams, clients, and stakeholders

Meet Your Mentors

Learn from industry leaders who've shaped the creative AI landscape

Ines Poggio
Course Director

Ines Poggio

Creative Strategist & Design Futurist

A creative mind driven by curiosity and a passion for transformation. Her career path weaves from engineering and sustainability to design, illustration, branding, design futures, and AI.

Nejc Susec
Co-Instructor

Nejc Susec

Academy Co-founder

Nejc explores the transformative power of AI and its impact on storytelling. His journey has taken him from Hollywood movie productions to collaborating on innovative campaigns for companies like Coca-Cola.

Who This Course Is For

Marketing Leaders seeking to integrate AI into their creative strategies
Agency Founders and Studio Owners wanting to future-proof their businesses
Creative Directors and Art Directors looking to advance their expertise with Generative AI
Senior Creatives working in production, advertising, design, broadcasting, and visual storytelling
Innovators and Creative Technologists looking to unlock new frameworks and designs for their projects

Course Rhythm

Masterclasses

Tuesdays

3:30 PM CET

Sandbox Sessions

Fridays

3:30 PM CET

Course Materials

Weekly

30 min per week

Community

Always

Unlimited

Curriculum Overview

1

Week 1

Week 1: Your Role as an AI Leader

Leadership responsibility (good vs. bad use of AI). History of AI. AI as a team member. Understanding change is not new ("Tide Turtle").

2

Week 2

Week 2: AI Creative Process

Methods for integrating AI into various stages of the creative workflow. Establishing "Human + Machine" models for effective collaboration.

3

Week 3

Week 3: LLMs

Get to know how LLMs work, prompting techniques, tools such as Gemini, NotebookLM, Perplexity, Claude. Deepdive into ChatGPT through models, features, project folders and custom GPTs.

4

Week 4

Image basics

Image generation basics, Weavy, Freepik, RunDiffusion, upscaling, diffusion basics.

5

Week 5

Custom Models

Custom models, datasets, training, IP, FAL, and Civitai.

6

Week 6

AI Transformation

Change management Defining AI transformation Methods of transformation Creative process mapping

7

Week 7

Advanced Image Generation (Comfy basics, T2I and I2I)

Advanced image gen, Flux context, ControlNet, Comfy UI intro logic.

8

Week 8

Project Check-in & Co-working

Project check-in. The so-called Harbour of Decisions making you stop, breathe, and choose what is worth developing further.

9

Week 9

ComfyUI Workflow Building (Local image, Comfy ControlNets and inpainting)

ComfyUI workflows. Narrative shifts from thinking in "prompts" to thinking in pipelines.

10

Week 10

Commercial Video Generation (Veo, Kling, Comfy templates)

Commercial AI Video integration using tools like Veo, Kling, and Comfy templates. Thinking like an AI director/producer.

11

Week 11

Voice & Music, Lip Sync & Motion Control

12

Week 12

Building Your AI Strategy

Defining clear rules and guidelines for AI use, and setting Key Performance Indicators (KPIs). Establishing clear signals to measure success and risk.

13

Week 13

Final Project Presentation

Final presentations (alphabetical order) and feedback from founders and mentors.

Case Studies

Real stories and insights from our community

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025

Ready to Start?

Join AI for Creative Leaders: Build a full AI pipeline, understand the creative potential of every modality, and lead your team into the future of AI-powered creative work.

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