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The Strategic AI Mastery Experience

AI for Creative Leaders

Cut Through the Noise.

Build a Real AI Strategy.

Not another prompt tutorial. A structured program for creative directors, studio leads, and producers who need to understand AI deeply enough to make real decisions — for their teams, their clients, and their business.

Live + Self-paced | September 15, 2026 | 13 weeks

multiple instructors • cross-disciplinary pipeline • 1 final project

3.000 € • Installment plan available

Spots are limited.

Sound Familiar?

“

Really cool course, opened my eyes and expanded my skill set very broadly. Seeing my classmates evolve and push the boundaries was very inspiring.

Rob Rosenberg

Rob Rosenberg

“

The combination of expert guidance and a uniquely supportive community lowers the threshold for experimentation and unlocks new creative potential.

Johan Mirsch Peiris

Johan Mirsch Peiris

“

AI for Creative Leaders was a blast — very enlightening and a lot of fun. The 3 months flew past and I’m having separation anxiety already. I would highly recommend it to anyone wanting to be clued in and learn the ropes of practical AI work.

Fredrik "Fritte" Colliander

Fredrik "Fritte" Colliander

Meet Your Mentors

Learn from industry leaders who've shaped the creative AI landscape

Ines Poggio

Ines Poggio

Course Director

A creative mind driven by curiosity and a passion for transformation. Her career path weaves from engineering and sustainability to design, illustration, branding, design futures, and AI.

Luke Burton

Luke Burton

Guest Mentor

Luke Burton is a filmmaker, editor, composer, and multimedia artist with 30 years of experience, now pioneering generative AI in creative production. He has created recent campaigns for Crocs, Lenovo, AMD, and Cadbury.

Winston Mayo

Winston Mayo

Guest Mentor

Winston Mayo, Atlanta-based director and AI filmmaker, leads Glory House Studios. With 10+ years in media, he blends AI with traditional storytelling to create resonant campaigns for major brands.

Jonny Belt

Jonny Belt

Guest Mentor

Four-time Emmy Award–winning creator, writer, director, and producer, best known as the co-creator and executive producer of Bubble Guppies and as co–executive producer and supervising art director of The Backyardigans.

Luka Tisler

Luka Tisler

Guest Mentor

Luka brings years of experience in visual AI for advertising and content production. He specializes in high-volume, high-quality image workflows—and his sessions focus on real-world use cases and creative control.

Nejc Susec

Nejc Susec

Co-Instructor

Nejc explores the transformative power of AI and its impact on storytelling. His journey has taken him from Hollywood movie productions to collaborating on innovative campaigns for companies like Coca-Cola.

Learn by Doing

Design a Transformation Roadmap for your Organization.

Every week you work with real tools and frameworks. By week 13, you’ll present a complete AI transformation roadmap: designed, tested, and refined with mentor feedback. Past capstones include:

An AI transformation roadmap for a 20-person creative studio with phased rollout, tool selection, budget, and KPIs
A team adoption framework for onboarding resistant creatives into AI-augmented workflows
A custom AI agent built with Claude Code to automate brief intake and creative research
An organizational AI implementation plan mapping AI tools to every stage of a production pipeline
A full creative pipeline across text, image, video, sound, and 3D — built hands-on so leaders understand what they’re greenlighting
An AI governance and IP protection playbook for a brand agency handling sensitive client work

Your project, your context.

Every project is tailored to your context — agency, studio, in-house team, or independent practice. You walk away with a roadmap you’ll actually take back to your organization.

The 13 Weeks

1

Your Role as an AI Leader

Leadership responsibility (good vs. bad use of AI) History of AI AI as a team member Understanding change is not new Our transformation journey

2

AI Creative Process

Mapping of our creative process; Identifying what we want to protect, Methods for integrating AI into various stages of the creative workflow; Establishing "Human + Machine" models for effective collaboration; Workshop to adapt existing process maps for new AI touchpoints.

3

LLMs Basics

Brief overview of the LLM landscape and prompting techniques. Deepdive through the newest models, features of tools such as ChatGPT, Claude, Perplexity...

4

Legal and IP

Integrating IP constraints into AI workflows via the "Four A’s". Case Study: Sesame Street (IP consistency vs. manual QC). Discussion: Legalities, pitching AI tools to corporate clients, and navigating client education/expectations.

5

Image basics (Weave, and Magnific)

Image generation basics, Weavy, Magnific, upscaling, diffusion basics. The module is learning what kind of images help their work and what confuse the AI.

6

Project Check-in & Co-working

Project check-in. The students stop, breathe, and choose what is worth doing.

7

Advanced LLMs

We move from using LLMs for thinking to using them to create tangible outcomes. We will use Claude to shape a concept, interface, and user journey, then build and deploy a simple website, product, or prototype using Claude Code and GitHub, Vercel.

8

Advanced Image Generation (Magnific and Weave)

Advanced image generation, complex upscaling workflows in Weavy and Magnific, fine-tuning diffusion parameters. The module focuses on controlling AI outputs for consistent, high-fidelity professional work.

9

Custom Models and ComfyUI

Building on Week 5's commercial platform image basics, this session dives into advanced image generation logic. We transition from basic prompting to understanding that powerful image systems can be fragile, requiring a step-and-condition mindset.

10

Commercial Video Generation (Veo, Kling, Comfy templates)

Commercial AI Video integration using models like MIniMax 3, Seedance 2.5, and Flux3 in Magnific and Weave. Thinking like an AI director/producer. How to create production templates with Claude + MCP + Magnific and post-production in Weave. How to frame AI video as prototyping and mood, not a production replacement.

11

Voice & Music, Lip Sync & Motion Control

Suno ElevenLabs; deep dive into voice and music, emotion and alignment and ethical use; apply voice/music to the ai visual; lipsyncing in the iteration process; tools over perfection

12

Building Your AI Strategy

Change management principles. Defining clear rules and guidelines for AI use, and setting Key Performance Indicators (KPIs). Establishing clear signals to measure success and risk. Students learn to plan their strategy and pitch their newly streamlined AI workflows. Presentation preparation.

13

Final Project Presentation

Final presentations; feedback from founders and mentors.

Course Rhythm

Masterclasses

Wednesdays

3:30 PM CET

Sandbox Sessions

Mondays

3:30 PM CET

Course Materials

Weekly

30 min per week

Community

Always

Unlimited

What’s Included

An Investment in Your Growth

This isn’t just a course. It’s a 13-week transformation. Access to experts, live collaboration, real experimentation, and a peer group you’ll keep long after it ends.

32.5 hours of live masterclasses with industry mentors
13 × 2.5h
12 hours of sandbox sessions — direct mentor feedback on your work
12 × 1h
Cloud GPU credits — enough to experiment freely, not just follow along
€500 value
All workflow files, templates, and custom node packs
1:1 mentor feedback on your capstone project
Lighthouse AI Academy certificate of completion
Lifetime access to all recordings and materials
Alumni community — peers, mentors, and opportunities after the cohort ends
Full Payment

€3,000

One-time payment

3 Monthly Installments

€1,000 ×3

Same price · No markup

Enrolling a team? Contact us for group pricing or company-sponsored enrollment.

Certified Graduate

“If You Want to Be on the Front Lines of Your Craft and Be the One Who Actually Knows What They’re Talking About — Take a Look at Lighthouse.”

Isaac

Isaac

VFX Supervisor · AI for Creative Leaders + Advanced ComfyUI

Before

“I found Lighthouse back at the end of 2024, right when I first started smelling AI on the horizon. I knew that if I didn’t get ahead of the curve I’d get left behind, so I did what anybody would do. I dug deep, did my research, and Lighthouse kept rising to the top.”

— Isaac

During

“I won’t lie to you, it was hard and it was overwhelming at times. This is not a one button solution. You will be challenged and you will have homework, and that is exactly what made it great. Week by week you stack another building block on top of the last one, and at some point it clicks and you realize where you can actually inject control instead of just prompting and what I like to call ‘pulling the lever.’”

“A huge portion of that course dealt with the foundation of AI. What is it? How is it trained? Having that base has helped me more than I can say. Even now, with updates flying at you every single day, I can cut through the noise because I actually understand the basics.”

— Isaac

After

“You are learning how to steer AI right alongside a whole community and a group of colleagues who are all pitching into this new technology together, figuring out better ways of doing things as a group. That energy is hard to find anywhere else.”

“After I finished Creative Leaders it left me wanting more, so I jumped at the chance to take the Advanced ComfyUI course. So was it worth it? Hell yes. If you want to be on the front lines of your craft and be the one who actually knows what they are talking about, take a look at Lighthouse Academy. I am really glad I did.”

— Isaac

Frequently Asked Questions

Is this a technical course? Do I need to know how to code?
No coding required. This course is designed for creative directors, studio leads, and agency founders who want to understand AI strategically — how to evaluate tools, integrate AI into creative workflows, and lead teams through the transition. You will use AI tools hands-on, but no programming is involved.
I'm a freelancer, not a team lead. Is this still relevant?
Absolutely. Many of our students are independent creatives who want to position themselves as AI-savvy professionals. The course covers personal workflow optimization and client-facing AI strategy — not just team management.
What makes this different from watching AI tutorials online?
Tutorials teach you tools. This course teaches you how to think about AI as a creative leader — which tools to invest in, how to scope AI projects, how to price AI-augmented work, and how to avoid the panic learning trap. It is strategy, not just execution.
What industries are represented in the cohort?
Our cohorts include creative directors from advertising, brand design, film & video production, architecture, fashion, and game design. The diversity is intentional — cross-industry perspectives are one of the most valuable parts of the experience.
How much time should I plan per week?
Plan for about 4–5 hours per week: the live session plus preparation and applied exercises. The exercises are designed to connect directly to your real work, so you are investing time in both learning and your practice.
Do I keep access to course materials after it ends?
Yes. You keep lifetime access to all recordings, frameworks, and course materials. You also stay in the alumni community.
Is there a certificate?
Yes. You receive a Lighthouse AI Academy certificate of completion after finishing the course.
Can I pay in installments?
Yes. We offer payment plans for all courses. Check the pricing section for options, or contact us for a custom arrangement.

Ready to Start?

Join AI for Creative Leaders: Build a full AI pipeline, understand the creative potential of every modality, and lead your team into the future of AI-powered creative work.

Case Studies

Real stories and insights from our community

Featured image for The Style Matching Machine. Building a workflow that was meant to leave my hands.

The Style Matching Machine. Building a workflow that was meant to leave my hands.

A shareable Figma Weave workflow that turns a plain language description and one reference image into a finished campaign. Built so that someone other than me could run it.

Carlos Benitez
Carlos Benitez
Aug 17, 2026

From Character to Campaign. Building The Kevlar Suit inside Figma Weave.

A six week intensive, a spec PSA about school shootings, and a single Weave workflow that carried a fictional product from character design all the way through print, film, and final delivery. Built inside Figma Weave during the six week intensive led by Raoni Lima.

Carlos Benitez
Carlos Benitez
Aug 7, 2026

From Moodboard to Render: How Ilinca Built an AI Footwear Design Workflow Inside Figma Weave

A closer look at how a Lighthouse student transformed a traditional footwear design process into a structured AI workflow inside our Figma Weave Live Studio, combining moodboards, materials, color systems, and rendering into a repeatable creative process.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 26, 2026

A Case for Specialists: How João Lourenço Trained a Kendo LoRA in the Age of Powerful AI Models

This case study examines how a Lighthouse student built a LoRA for Kendo armor, what went wrong during training, and why specialist models may still have a role to play in professional creative workflows.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 17, 2026

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025
Featured image for The Style Matching Machine. Building a workflow that was meant to leave my hands.

The Style Matching Machine. Building a workflow that was meant to leave my hands.

A shareable Figma Weave workflow that turns a plain language description and one reference image into a finished campaign. Built so that someone other than me could run it.

Carlos Benitez
Carlos Benitez
Aug 17, 2026

From Character to Campaign. Building The Kevlar Suit inside Figma Weave.

A six week intensive, a spec PSA about school shootings, and a single Weave workflow that carried a fictional product from character design all the way through print, film, and final delivery. Built inside Figma Weave during the six week intensive led by Raoni Lima.

Carlos Benitez
Carlos Benitez
Aug 7, 2026

From Moodboard to Render: How Ilinca Built an AI Footwear Design Workflow Inside Figma Weave

A closer look at how a Lighthouse student transformed a traditional footwear design process into a structured AI workflow inside our Figma Weave Live Studio, combining moodboards, materials, color systems, and rendering into a repeatable creative process.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 26, 2026

A Case for Specialists: How João Lourenço Trained a Kendo LoRA in the Age of Powerful AI Models

This case study examines how a Lighthouse student built a LoRA for Kendo armor, what went wrong during training, and why specialist models may still have a role to play in professional creative workflows.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 17, 2026

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025
Featured image for The Style Matching Machine. Building a workflow that was meant to leave my hands.

The Style Matching Machine. Building a workflow that was meant to leave my hands.

A shareable Figma Weave workflow that turns a plain language description and one reference image into a finished campaign. Built so that someone other than me could run it.

Carlos Benitez
Carlos Benitez
Aug 17, 2026

From Character to Campaign. Building The Kevlar Suit inside Figma Weave.

A six week intensive, a spec PSA about school shootings, and a single Weave workflow that carried a fictional product from character design all the way through print, film, and final delivery. Built inside Figma Weave during the six week intensive led by Raoni Lima.

Carlos Benitez
Carlos Benitez
Aug 7, 2026

From Moodboard to Render: How Ilinca Built an AI Footwear Design Workflow Inside Figma Weave

A closer look at how a Lighthouse student transformed a traditional footwear design process into a structured AI workflow inside our Figma Weave Live Studio, combining moodboards, materials, color systems, and rendering into a repeatable creative process.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 26, 2026

A Case for Specialists: How João Lourenço Trained a Kendo LoRA in the Age of Powerful AI Models

This case study examines how a Lighthouse student built a LoRA for Kendo armor, what went wrong during training, and why specialist models may still have a role to play in professional creative workflows.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jun 17, 2026

Concept to Campaign: How Dario Built an AI Product Visualization Pipeline for Marketing Teams

A closer look at how a Lighthouse alum turned a ComfyUI experiment into a shippable system for generating campaign-ready product concepts from 3D assets, complete with control, realism, and a human-friendly interface.

Adam Eli Bernhardt
Adam Eli Bernhardt
Mar 6, 2026

And Action: How Jeff Hipolito’s CineMachine Reimagines AI Storytelling

A closer look at a modular, AI-powered storytelling system designed to preserve character, structure, and cinematic intent from first draft to first frame.

Adam Eli Bernhardt
Adam Eli Bernhardt
Feb 10, 2026

Every Second Engineered: Building a Cinematic Luxury Watch Campaign with AI

A clear look at how a hybrid AI and VFX workflow can be used to design a luxury brand film from the ground up, where discipline, precision, and storytelling are treated with the same care as the product itself.

Adam Eli Bernhardt
Adam Eli Bernhardt
Jan 19, 2026

Trace of One: How a Lighthouse Student Team Built a Fashion Film Entirely with AI

Trace of One offers a glimpse into the future of fashion filmmaking, showing how artists can use AI not to replace craft, but to elevate it into entirely new creative territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Dec 18, 2025

From Node to New Heights: How Architects Are Building with AI

It’s a fitting vantage point for thinking about the future of architecture, because the discipline itself is quickly climbing into new territory.

Adam Eli Bernhardt
Adam Eli Bernhardt
Oct 7, 2025

Move Your Bones: Reimagining Music Video Production with AI

Isaac Irvin had been carrying an idea for years — a music video for his band, Los Pochos, laden with surreal imagery and well-animated storylines. Instead of requiring a team and massive budget, he created it alone using AI tools learned at Lighthouse AI Academy.

Adam Eli Bernhardt
Adam Eli Bernhardt
Aug 6, 2025

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